Davide Luccini ©2025About/CV RUFA AR 2022Editorial2024
The 2022 Annual Report aims to be, true to its nature, a volume dedicated to self-analysis. Where are we? Who are we? How many of us are there and what roles do we play? How far have we come? How do we interpret creativity today? And society? Where are we heading? To answer these questions, we must first observe, collect data and information, and analyse them. Therefore, the intention is to develop a visual analysis that incorporates both quantitative and qualitative data, focusing on human-centric data. Photography, illustration, and typography become tools of investigation rather than storytelling, of exploration rather than discovery // Each individual can then draw their own more informed conclusions
RUFA x Mag To MagIdentity2024
With the Visual Identity “RUFA to MAG TO MAG” coordinated by lecturer Davide Luccini together with Matilde Francia and Gianmario Palombo developed by Davide Paolini, Julian Piscitiello Gabriele Nassuato and Alessandro Zingone students of the 3B Graphic Design course enhances a selection of symbolic objects that represent the creative and productive phases of its academic journey, illustrating the adaptability and innovation of the university in the dynamic contexts of Mag To Mag. The identity will be declined in different media such as shoppers, posters and other materials that will be visible at the festival
// Mag To Mag is the event conceived and organized by Frab's Magazines where the world of niche and collectible magazines from around the world connect. It talks, shares, finds new tools, new ways and possibilities, joins forces and realizes its beauty (photo 3 & 7: Maria Vittoria Pecchioli)
Adi Design IndexDesign award brand proposal
2023
The following brand proposal aims to capture the evolving essence of the concept behind the ADI Design Index. Just as the selection includes several products that all together compete for the Compasso d'Oro, similarly our proposal aims to highlight the component of selection and at the same time of plurality that represents the distinctive merit of the work of the ADI Design Index. The intent is to enhance the moment of selection as an action in itself, as an evolving process, not by highlighting the single result but rather by enhancing the entire work. // The mark, with special attention to typographic composition, exploits the repetition of the letter “D” enhancing the concept of selection thanks also to the deviation of the letters on the “y” axis from their natural position
GRAPHIIICMAXXI Temporary Exhibition
2023
A mosaic of projects developed in the various disciplines of the Bachelor of Arts in Graphic Design at Rome University of Fine Arts, a snapshot of the activities of the three-year course, an open and participatory workshop, a space for debate and cultural promotion: GRAPHIIIC intends to be a welcoming exhibition and promoter of responsible and collaborative design. // In a large multi-purpose hall, the dynamics of signs and their meanings will lead to a culturally lively atmosphere, in continuous dialogue with the tradition of graphic design culture in Italy (photo: Marta Ferro, Claudia Rolando)
San Candido/InnichenEditorial2022
With my master’s project I would like to describe San Candido / Innichen by gathering all the elements that define his identity in a single volume, trying to fight the tendency to break down, and then lose, the soul of a small center like San Candido that lives instead of the combination of many elements such as the past and the present, the words and the signs. // “… Many cities have a lot to offer, and don't always need a logo to represent them. The risk is that the imagination becomes too stiff without a strategy; instead you should know what to communicate and to who, before taking this path ... ".
Torino Jazz FestivalIdentity2022
The idea of this branding proposal is to realize a variable font which could represents and embodies the many realities and twists that characterize Turin and the jazz music. In fact the visual identity of the Torino Jazz Festival must be a container but also a showcase of everything that lives during the event that represents the city and its inhabitants // It was in Torino that Italy’s first jazz club opened in 1933; Louis Armstrong made his Italian debut in Torino in 1935; that same year, musicologist Massimo Mila published his essay “Jazz Hot”, one of the first high-brow reflections on what was then an all-new musical archetype
Villaggio OlimpicoWayfinding/Editorial2022
In the plain between the Villa Glori and the Tiber, an agglomeration of shacks of displaced persons, known as Campo Parioli, had formed in the 1940s due to the war events. To clear and demolish the agglomeration, the occasion of the 1960 Rome Olympics was seized. To accommodate the athletes, a new building complex, called the Olympic Village, was built on the plain in 1958-59, designed by architects Vittorio Cafiero, Adalberto Libera, Amedeo Luccichenti, Vincenzo Monaco and Luigi Moretti // A structure enabling overland communication routes to cross watercourses or depressions. Often as an element of great importance not only functionally, but also monumentally and historically