ADI Design Index — Davide Luccini Portfolio

The following brand proposal aims to capture the evolving essence of the concept behind the ADI Design Index. Just as the selection includes several products that all together compete for the Compasso d'Oro, similarly our proposal aims to highlight the component of selection and at the same time of plurality that represents the distinctive merit of the work of the ADI Design Index. The intent is to enhance the moment of selection as an action in itself, as an evolving process, not by highlighting the single result but rather by enhancing the entire work. // The mark, with special attention to typographic composition, exploits the repetition of the letter “D” enhancing the concept of selection thanks also to the deviation of the letters on the “y” axis from their natural position