Torino Jazz Festival — Davide Luccini Portfolio

The idea of this branding proposal is to realize a variable font which could represents and embodies the many realities and twists that characterize Turin and the jazz music. In fact the visual identity of the Torino Jazz Festival must be a container but also a showcase of everything that lives during the event that represents the city and its inhabitants // It was in Torino that Italy’s first jazz club opened in 1933; Louis Armstrong made his Italian debut in Torino in 1935; that same year, musicologist Massimo Mila published his essay “Jazz Hot”, one of the first high-brow reflections on what was then an all-new musical archetype